This new post is about a interesting case study I've realized in class. That's why I will sum up you what I learned by doing it.
This case study was relied to an article that you can find on http://blog.kissmetrics.com/science-of-social-timing-1/
This research indicates that "It's important to know when the highest percentage of your audience is eavesdropping on your social network-So that when you share content you will get maximum exposure".
According to this researh, the best time of day to Tweet is 5pm because at this time, we have more chance to be retweeted. Indeed, 6% of all retweets occur around 5pm.
The "ideal" frequency?
Moreover, the ideal frequency of Tweets per day is between 1 and 4 tweets per hour, which represents between 12 and 48 tweets per day (with a 12 active hours base per day). The ratio CTR which stans for Click Through Rate is very representative of your activity because it represents the number of retweets divided by the number of followers you have.
The best days?
The best days to tweet are Saturday & Sunday because people are free and have more time to surf on Internet and also Wednesday because it's the less busy day of a working week.
The best time to share on Facebook is Saturday (because people are free) but also others days of the week at noon and a little after 7pm (because people are either in break or have finish their working day).
The best sharing frequency?
As a general rule, the best sharing frequency is 0.5 posts per day, which represents 1 post every 2 days, to achieve the most like on Facebook.
This research also shows the percentage of population per time zone in the United States. The best take aways are :
- 50% of the US population live in the Eastern Time Zone
- The Eastern Time Zone and the Central one combined represent 80% of the US population
To conclude, West-Coast companies might take this results into consideration and should be active on Twitter and Facbook at the best time of the day for Eastern Time Zone, to reach 48% of the population and also for Central Time Zone to reach 80% of US people. However, they might choose to ignore this advice because they should first sell their products to the West-Coast consumers if they are implanted there.
WHAT ABOUT TWITTER ?
The best time?According to this researh, the best time of day to Tweet is 5pm because at this time, we have more chance to be retweeted. Indeed, 6% of all retweets occur around 5pm.
The "ideal" frequency?
Moreover, the ideal frequency of Tweets per day is between 1 and 4 tweets per hour, which represents between 12 and 48 tweets per day (with a 12 active hours base per day). The ratio CTR which stans for Click Through Rate is very representative of your activity because it represents the number of retweets divided by the number of followers you have.
The best days?
The best days to tweet are Saturday & Sunday because people are free and have more time to surf on Internet and also Wednesday because it's the less busy day of a working week.
WHAT ABOUT FACEBOOK ?
The best times?The best time to share on Facebook is Saturday (because people are free) but also others days of the week at noon and a little after 7pm (because people are either in break or have finish their working day).
The best sharing frequency?
As a general rule, the best sharing frequency is 0.5 posts per day, which represents 1 post every 2 days, to achieve the most like on Facebook.
This research also shows the percentage of population per time zone in the United States. The best take aways are :
- 50% of the US population live in the Eastern Time Zone
- The Eastern Time Zone and the Central one combined represent 80% of the US population
To conclude, West-Coast companies might take this results into consideration and should be active on Twitter and Facbook at the best time of the day for Eastern Time Zone, to reach 48% of the population and also for Central Time Zone to reach 80% of US people. However, they might choose to ignore this advice because they should first sell their products to the West-Coast consumers if they are implanted there.
It was very interesting to know when we should share our content in these both main principles social medias!
ReplyDeleteThis information is useful for not only company but also us!
ReplyDeleteI think it's very interesting that the study says you should tweet up to 48 times per day. I would have thought tweeting that much would annoy and overwhelm people. But apparently that is not the case!
ReplyDelete