Discussion Question

This second post is based on two questions about Social Media and Social Networks.

You will find my answers below.

 

What do you think is Social Media ? 

In my opinion, Social Media is the body of activities that integrate technologies, like social networks, which allow people to communicate, to interact together and to create exchanges of information online by exchanging words, pictures, videos, music...etc. 

Why are Social Networks important in the marketing mix ?

Marketing mix is composed of four aspects called four P, which are Product - Price - Promotion - Place. Social networks are particularly related to one of them :  Promotion.

Indeed, the current trend is to use the Internet to promote a new product, a new service or business. So marketers use social networks a lot to do that because the exchange of information is quicker and reaching consumers is easier due to the fact they spent much time on these social networks.

Consequently, these types of platforms are one of the best way to disclose a product, that's why it is so important.